Top 7 Search Engine Optimization Trends to Follow in 2020
Every day new businesses are registered worldwide. the competition surely inclined where firms need to come up with different marketing strategies to let the users know about their services and products. Even before the purchase transaction begins, the most important aspect of the business is digital marketing.
Users will agree to the fact that digital technology has changed all aspects of marketing. There was a time, when 'word of mouth' was the only successful marketing tool, but factors like Search Engine Optimisation (SEO) marketing, the competition among the firms is really spot on! And that's why it is important to stay on top of the latest SEO trends that help the business to meet the requirement of the search engine that improves the ranking of their site as well.
When it comes to Google analogy, every year they realize different changes in its search engine algorithm. And thus, it is important to be updated on the same. Let's check out some of the popular SEO trends of 2020.
1. Length of the Content
Quality that you put out there is matters the most. When the competition is really about ranking on number 1 page, one must consider the quality of their content at the utmost priority. However, the quantity also matters in your content.
Consider an example of a blog post. There are a lot of arguments posted by many analysts of the quantity of words in a blog. Some research shows that the average length of the top 10 ranking articles on Google is of at least 2000 words. The reason behind the same is the long-form of web pages that also commits high-quality content which results in better visibility.
But the most important segment of your blog is the comprehensive approach to the topic. The answer to the question asked by the user must be answered quickly in the blog. One must give a reason for the user to stick to their content. Once you start building that authority, Google will help increase the ranking for the query searched of the user.
Bidirectional Encoder Representations from Transformers, commonly known as BERT, is basically a search engine strategy and part of SEO trends for 2020 that you need to know. This model enables the companies to train answering question system of its own. BERT actually impact one out of ten queries at least.
SEO analysts that apply for the BERT models have a better chance at ranking on the first Google search page for snippets in SERP of Google. The major impact of this model is generally seen on the conversational queries where prepositions like 'for', 'to' really create a huge impact on the search query.
To analyze BERT closely, one must have a close look at the top ten content ranking on the Google page. This will help you analyze what is missing on your blog, and what can you really work upon.
3. Influencers for SEO
17% of organizations spent over a portion of their whole marketing spending plan on influencers. The insights feature the significance of influencer marketing for organizations, particularly those in design, magnificence, web-based business, travel, and way of life. Influencers play an important role in SEO and that why they are important 2020 SEO trends, you need to know.
Online users are overpowered with advertisements. They are searching for valid data they can trust. Most occasions, the wellspring of that data are audits from influencers. They are bound to confide in data from an influencer than an advertisement.
Things being what they are, what's the connection between influencer marketing and SEO? Working with an influencer encourages you to create traffic, increment your online perceivability and enhance your content reach.
Numerous organizations don't see the arrival of their interest in influencer marketing since they don't design or execute their supported content appropriately. Your marketing comes up short in the event that it doesn't line up with the necessities of your crowd.
To get the most value for your money, join forces with influencers in your speciality who as of now draw in with your intended interest group. The backlinks you gain from influencer destinations additionally demonstrate position to Google and improves your SEO endeavours.
4. Featured Snippets
Featured Snipper is nothing but the summary of answer led by a search query. Google display all the featured snippets at the SERP result, which can be seen above organic and paid ads. Snippets really changed the ball game of SEO trends. One can say that half of all the search leads to no clicks at all, as Google serves the answers to the users directly from the SERPs.
If you are writing a blog or any other content to improve the ranking on the search engine page, you must use the questions that users are already asking under 'people also ask' section. They offer in-depth answers to the users that they end up reading the most. And thus, it is one of the 2020 SEO trends that will influence your work.
5. Aim for Digital Experience
It is said that companies are moving the digital platform to serve better experience for their customers. And if you are willing to follow a similar trend, one of the factors that define your success is 'page load speed'.
Think it as a user here. If you open a blog site to read the content, but the page took almost 30 seconds to reset or open, you might just exit the site. Having a complex interface or too much time in loading the content, no matter how good the content quality is; the user will not come back to your page again.
6. Mobile-friendly Search
Let's face it: All the internet users are comfortable browsing on their mobile phones. It is user friendly, quite comfortable and everything available on fingertips. This easily enhances the digital marketing trends 2020. So next time, when a user looks for the best restaurants in town, the first choice to pick up will be mobile phones.
This is when Google also added mobile-first indexing in July 2019 to improve the mobile search experience for the users. So, if you have not optimized search engine results for mobile devices, you might not be able to lead very far. For instance, if you optimize your search for 'Voice Search', your content is automatically optimized for mobile.
7. Voice Search
The fact says that people like to hear their voice a lot. And that's why they like the Voice Search command on Google. Not only does it save time, but the search results are quite efficient too. In no time, voice search became popular worldwide. However, such voice search is quite particular and long-tail as users look for specific and accurate answers to their search.
And thus, it is important to include such long-tail keywords in the content you upload online. Voice Search, also talks about the specific need of the user on the local demography. For example, veg restaurants near me, best burger place near me, and so on. Thus, Voice Search results work great with local SEO. Make sure you add the same in your SEO trends list.
Many analysts claim that they know SEO and understand the same completely. However, the truth is that SEO algorithms change a lot of times that must be updated in your content as well. It is technically a holistic approach that works on online as well as offline marketing strategies. What you need to understand and work upon is 'creative strategies' that leads to quick results.
After all, Google also appreciates the simple yet smarter approach of the companies. So, if you wish to be in good books of Google and improve your ranking, one way to proceed with the same is hiring a digital marketing professional to help you with the same.
One can contact Owebest technologies, that serve excellent and professional approach to the latest SEO trends 2020 that push you to out from the second or third-page result to the top listing. All you have to do now is contact them and let the professionals handle your digital marketing success.